About Us

This is a whole new genre in Men’s apparel. We wanted to create men’s clothing that looks amazing, feels great and will outlast anything else in your wardrobe. Your clothes make an impression. And we want that impression to be the opposite of boring.

Rajiva Agrawal is the former National Champion of Motocross from India, a graduate of the Wharton School of Business and a successful entrepreneur based in Vancouver, Canada.

For years, Rajiva was commended for his outfits standing out at events. The challenge was to come up with menswear that did not conform to the traditional “grays” and “blues” found in most stores in North America. With over 25 years of experience in manufacturing and marketing luxury apparel, Rajiva decided to create an entirely new genre in men’s apparel that is fashionable and makes a bold statement.

You want to stand out at parties and other events, but that outfit that looks oh so good makes you want to leave an hour in. Not anymore. Our apparel is made to be comfortable all day, and all night. The secret is the fiber. We use only use the highest quality of cotton and cashmere so your clothes caress your skin. Wearing our apparel is an experience, you’ll never enjoy wearing anything else quite the same way.

For all cashmere items you will be directed to our sister site, Cashmere Boutique.com that offers an amazing selection of cashmere apparel for both men and women.